Effective as of March 12, 2025
Tot-ology LLC (“Company,” “we,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy.
This Privacy Policy governs your access to and use of www.tot-ology.com, including any content, functionality, and services offered on or through www.tot-ology.com (the “Website”), whether as a guest or a registered user.
When accessing the Website, the Company will learn certain information about you, both automatically and through voluntary actions you may take, during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.
Please read the Privacy Policy carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms and Conditions when this option is made available to you, you accept and agree to be bound by this Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use the Website.
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, make any purchases through the Website, use any interactive or public comment features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.
If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at hello@tot-ology.com.
Information We Collect About You
When you access the Website, the Company will learn certain information about you during your visit.
Information You Provide to Us. The Website provides various places for users to provide information. We collect information that users provide by filling out forms on the Website, communicating with us via contact forms, responding to surveys, providing comments or other feedback, and providing information when ordering a product (such as the "Picky Eaters Playbook" or "The Potty Plan") via the Website.
We use information you provide to deliver the requested product, improve our overall performance, and provide you with offers, promotions, and information.
Information We Collect Through Automatic Data Collection Technology. As you navigate through our Website, we may use automatic data collection technologies, including Google Analytics, to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic patterns through our Website, and any communications between your computer and our Website. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.
The information we collect automatically is used for statistical data and will not include personal information unless you voluntarily provide it. We use this data to improve our Website and our product offerings. To the extent that you voluntarily provide personal information to us, our systems may associate the automatically collected information with your personal information.
Use of Cookies and Pixels
Our Website utilizes a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after ours, as well as your IP address.
A cookie is a small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but your browser only permits a website to access the cookies it has sent to you, not those sent by other sites.
We reserve the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites to tailor advertising messages users see while visiting those social media websites. We reserve the right to use these pixels in compliance with the policies of the various social media sites.
We do not currently respond to “Do Not Track” signals from your browser, as there is no standard industry practice for handling these requests at this time.
Third-Party Use of Cookies
Some content or applications on the Website may be served by third parties, including advertisers, ad networks, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or may include data about your online activities over time and across different websites and services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Email Information
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ for information received online, by mail, or by telephone. This also applies when you sign up through any of our forms using your email address or make a purchase on this site.
Email Policies
We are committed to keeping your email address confidential. We do not sell, rent, or lease our contact lists to third parties, and we will not disclose your email address to any third parties except as allowed in the section titled "Disclosure of Your Information."
We will maintain the information you send via email in accordance with applicable federal law.
In compliance with the CAN-SPAM Act, all emails sent from us will clearly state who the email is from and provide clear information on how to contact us. All email messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further email communication from us.
Our emails provide users the opportunity to opt out of receiving communications from us by following the unsubscribe instructions located at the bottom of any email they receive from us at any time. Users who no longer wish to receive our newsletter or promotional materials may opt out by clicking the unsubscribe link in the email or emailing hello@tot-ology.com.
How and Why We Collect Information
The Company collects your information to record and support your participation in the activities you select. If you sign up for our newsletter, download resources, or purchase a product (such as the "Picky Eaters Playbook" or "The Potty Plan") from us, we collect your information. We use this information to track your preferences and keep you informed about the products and services you have selected to receive and any related offerings. As a visitor to this Website, you can engage in most activities without providing personal information. It is only when you seek to download resources or purchase products that you are required to provide information.
If you are outside the European Union and opt to receive free resources, sign up for our newsletter, or purchase any products sold by the Company on this Website, we will automatically enroll you to receive our free email newsletter. If you do not wish to receive this newsletter, you can unsubscribe anytime using the “unsubscribe” link at the bottom of every email we send or by emailing hello@tot-ology.com.
If you are in the European Union and opt to receive free resources, sign up for our newsletter, or purchase any products sold by the Company on this Website, we will only enroll you to receive our free email newsletter if you affirmatively consent to it. You can unsubscribe anytime using the “unsubscribe” link at the bottom of every email or by emailing hello@tot-ology.com.
How Do We Use the Information That You Provide to Us?
We use personal information to present our Website and its contents to you, provide you with information, offer products and services, carry out any contract between you and the Company, administer our business activities, provide customer service, and make available other items and services to our customers and prospective customers.
From time to time, we may use the information you provide to display advertisements tailored to your personal characteristics, interests, and activities.
Disclosure of Your Information
As a general rule, we do not sell, rent, lease, or otherwise transfer any information collected, whether automatically or through your voluntary action.
We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.
We may disclose your personal information to a third party, such as a lawyer or collection agency, when necessary to enforce our Terms and Conditions or any other agreement between you and the Company.
We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets and/or business.
We may disclose information when legally compelled to do so, when we believe in good faith that the law requires it, or for the protection of our legal rights or when compelled by a court or other governmental entity.
How Do We Protect Your Information and Secure Information Transmissions?
We employ commercially reasonable methods to ensure the security of the information you provide and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors (e.g., Podia for hosting and payment processing).
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some information you enter on our Website may be transmitted securely via Secure Sockets Layer (SSL). Credit card information and other sensitive information is never transmitted via email.
The Company may use software programs to create summary statistics for assessing visitor numbers, identifying popular content, determining technical design specifications, and pinpointing system performance or problem areas.
For site security purposes and to ensure the Service remains available to all users, the Company uses software to monitor network traffic and identify unauthorized attempts to upload or change information or otherwise cause damage.
Policy Changes
We will post any changes to our Privacy Policy on this page. If we make material changes to how we treat your personal information, we will notify you by email to the address specified in your account and/or through a notice on the Website homepage. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you and for periodically checking this Privacy Policy for updates.
Visitors’ GDPR Rights
If you are within the European Union, you are entitled to certain rights under the General Data Protection Regulation (GDPR), including:
The right to request access to your data that the Company stores and to rectify or erase your personal data.
The right to seek restrictions on the processing of your data.
The right to object to the processing of your data and the right to data portability.
The right to withdraw consent to the processing of your personal data at any time, if consent was provided, without affecting prior lawful processing.
The right to lodge a complaint with a supervisory authority with jurisdiction over GDPR issues.
We will retain any information you provide until the earlier of: (a) your request to delete it, (b) our decision to cease using our existing data providers, or (c) the Company determines that the value of retaining the data is outweighed by the costs.
We require only the information reasonably necessary to enter into a contract with you. We will not require consent for unnecessary processing as a condition of entering into a contract with us.
Contact Us
Tot-ology LLC welcomes your questions or comments regarding this Privacy Policy. Please contact us at:
Email Address: hello@tot-ology.com
Effective as of March 12, 2025